My MaGIC talk

While a massive part of marketing depends on hard data and empirical analysis, today’s customers crave personal connections with the brands they interact with. For the budding technology startups in Southeast Asia, it is easy to get muffled in the unit-economics game, but the real race begins at the start of a customer’s journey. Every company is more than the products and services they sell and this feature makes them stand out from their competition. Marketing can only get you so far – ultimately you need to tell a story that appeals to people’s emotions.


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