Browsing Category Branding

Why Branding Matters

When I was working at The Economist in New York, some 7 years ago I got the chance to work with the business development team who were tasked to conjure up new businesses for the Group. It was around the time the company was undergoing a major facelift – adding onto its century-old brand – an advertising network, a design thinking team, and casual Fridays….

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