Sonam Pelden Sonam Pelden

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The Economics of ‘Free’ WiFi

on November 4, 2018 November 4, 2018 Share Facebook Twitter Pinterest Google+ Email 3

Like most local governments in urban parts of the world, the new government of Bhutan has also pledged the provision of free WiFi during the course of the election campaign – and we are to…

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How to Hire Great People

on October 29, 2018 October 30, 2018 Share Facebook Twitter Pinterest Google+ Email 0

All insights provided below are from my own personal experience, and what has worked for me may not necessarily work for you. Having said that, I hope you find them useful – and would appreciate…

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If I Taught a Leadership Course

on October 15, 2018 October 15, 2018 Share Facebook Twitter Pinterest Google+ Email 3

Is it hard to become a good (or even great) business leader without signing up for a leadership course or joining an accelerator? Or worse, without getting an MBA? I don’t think so – but…

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Why I Don’t Pursue Happiness

on October 9, 2018 October 11, 2018 Share Facebook Twitter Pinterest Google+ Email 5

Every few months, my mind crowds and I lose my ability to concentrate. It lasts three days or a week, or, catastrophically, two; my writing stalls out and soon after, so does my speech. For…

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Who Should I Vote for?

on August 29, 2018 August 29, 2018 Share Facebook Twitter Pinterest Google+ Email 2

In the haze of summer, with books still to be read, it’s a little hard to fathom that, in just a few weeks from now, Bhutan’s democracy will be on the line. And from now…

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Why Branding Matters

on July 6, 2018 July 6, 2018 Share Facebook Twitter Pinterest Google+ Email 0

When I was working at The Economist in New York, some 7 years ago I got the chance to work with the business development team who were tasked to conjure up new businesses for the…

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Designing Your Life

on July 5, 2018 July 5, 2018 Share Facebook Twitter Pinterest Google+ Email 1

I spend an immense amount of my time reflecting, researching, reading, and stressing about what I want to do with my life. So it should come as no surprise that I’ve read almost every best-selling…

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If You Rest, You Rust.

on July 4, 2018 July 4, 2018 Share Facebook Twitter Pinterest Google+ Email 1

If there’s one trait that defines me – it’s stubbornness. It took me 11 minutes to write that opening sentence and 2 months to publish this post, because between starting and ending I opened four…

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A Simple Case on Speaking the Truth

on June 21, 2018 June 21, 2018 Share Facebook Twitter Pinterest Google+ Email 2

In my usual daydreams, I am called upon – not to lead an army or to star in a real-life musical, but to give a commencement speech. Yes! Unlike most people, I dream of being…

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Live For Tomorrow

on June 20, 2018 June 20, 2018 Share Facebook Twitter Pinterest Google+ Email 2

There is a version of me who spends her free time reading books about philosophy, goes for a run before breakfast, and spends Sunday afternoons meal prepping and cooking for the rest of the week….

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About Me

Sonam Pelden Entrepreneur and Writer | Co-Founder LottieFiles | FORBES 30 under 30 | Contact me for brand and marketing strategy

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